| Earlier this week, Taylor Swift and Travis Kelce broke the internet (again!) when they announced their engagement on Instagram. I’m genuinely happy for them and pray their marriage is lasting and fruitful. As perhaps the most influential couple in global pop culture right now, Swift and Kelce’s future marriage has the potential to make stability—keeping commitments, settling down, building a family—attractive to a generation shaped by the internet to be fickle, fidgety, and ever in flux. For Gen Z and Alpha, digital life creates pressure to identity-shift and “rebrand” constantly—as much because it’s how we get noticed as because we genuinely struggle to know who we are. Life in the internet age is fragmentary and ephemeral, as I wrote this week at TGC. “Synthesis, stability, and continuity are anathema. Fluidity and disruption are the governing laws.” Part of Swift’s appeal to digital natives has been her tapping into this fluid identity by embracing era-to-era rebrands and shifting personas as an exercise in agency and empowerment. Now that she’s headed toward marriage—and perhaps motherhood—I hope her example gives a restless generation permission to settle down and build a more stable, enduring identity within a web of thick (offline) relational attachments. Perhaps a future Swift album will celebrate continuity and rootedness, celebrating the idea that committed marriage and family might just be the best era of all. |