Maybe you imagine the biggest problem facing Christians in the West today is hostility, whether from media or government or schools. You wouldn’t be wrong to notice how these venues don’t usually look kindly on orthodox, observant Christians these days.

But what if we actually face a bigger problem? What if the problem isn’t that our unbelieving friends and family care too much about what we believe—it’s that they don’t care at all what we believe. That’s not a challenge we’re typically prepared to address.

Until now, thanks to Kyle Beshears in his new book, Apatheism: How to Share When They Don’t Care (B&H). Kyle is teaching pastor at Mars Hill Church in Mobile, Alabama. I met him when he taught worldview and apologetics at the University of Mobile. As he drove me around the city, I learned a lot from him about obscure Mormon sects (his academic specialty) and the social, economic, and theological ties that bind Mormons together.

When I found out he was turning his considerable gifts toward the emerging problem of apatheism, I knew I needed to learn more. Kyle explains of his book, “Atheism believes that God does not exist; agnosticism believes that we can’t know whether or not God exists; apatheism believes God’s existence to be irrelevant.”

Kyle Beshears joined me on Gospelbound to discuss the causes and cures of apatheism. “We we have to first recognize when it comes to evangelism and apatheism, we’re starting in a deficit of interest that we have long taken for granted,” he told me. God is still adding to the church, and he’s equipping church leaders for this latest challenge.