“Whoever finds his life will lose it, and whoever loses his life for my sake will find it” (Matt. 10:39). These words from Jesus—variations of which show up in all four Gospels—are central to what it means to follow him. These words radically confront the comfort-seeking, individualistic, follow-your-heart ethos of contemporary Western culture—an ethos so powerful that it sadly shapes how even many Christians approach Jesus and faith.

Are Jesus and Christianity mere tools for life-enhancement, fodder for finding ourselves and achieving our dreams? Are they in the same category as yoga, Kombucha, KonMari, ketogenic diets, meditation apps, nature walks, and so forth—consumer items we curate to help us become healthier, happier, more actualized people? Sadly many Christians approach faith this way, as do many churches that perpetuate the problem by pitching themselves as places where people can “reach their full potential” (this is a real tagline of a church near where I live).

The popularity of bestselling self-help author Rachel Hollis among Christians is exhibit A for how widespread this secular, prosperity perversion of Christianity has become. In an excellent review of Hollis’s new book, Jen Oshman rightly minces no words in challenging the self-help spirituality that has subtly reframed faith for scores of Christians who connect with what Hollis writes. The practices Hollis advocates are “a far cry from self-denial,” Oshman writes. “They are full-on faith in self.” Read the whole review below and share it with your Christian friends. We all need reminding that Jesus calls us not to love our lives for our sake, but to lose our lives for his sake.