The challenge of evangelism today is significant. Formulaic, cookie-cutter approaches don’t work. We need a holistic understanding that is biblically faithful, culturally relevant, spiritually empowered, and relationally effective. We will explore ways to be effective communicators of the gospel: establishing authentic relationships; understanding how the gospel connects with issues skeptics are genuinely interested in; and raising the topic of faith and moving naturally from a “normal” conversation to a “spiritual” one. Even those of us who feel terribly inadequate in witness can, by God’s grace, gain confidence and competence.